By now you've likely all heard about the Target collaboration with Anna Sui due to hit stores and Target.com on September 13th. But have you heard the latest controversy surrounding the collab? According to Racked, head-honchos at Target are getting a little scared about the strong link between their latest Go line and the popular TV show Gossip Girl. They fear that by promoting the collection, they are promoting premarital sex, drug overdoses, and murder (à la Gossip Girl). As rumor goes, there was going to be a Gossip Girl scene filmed in Anna Sui's Soho store, filled with extras decked out in the Anna Sui/Target line, but Anna Sui backed out last minute due to pressure from Target execs. As of now, Target still plans to release the line in September, but they do not want it to be so strongly linked to the Gossip Girl show.
Hmm, I'm not sure what to think about this, but I hope the Target execs don't decide to cancel the collaboration or pull any pieces from the collection. I really like a few of the Serena-inspired looks, especially the two above. Do you think you'll be checking out the Anna Sui/Target line in September?
Pics+gossip via Racked
Jul 13, 2009
What's so controversial about these clothes?
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14 comments :
I was pretty excited to see this line.. hopefully the collaboration is still on.
i will be buying alot of these pieces of course . as many as i have the money for .
and thats a bit over the top. it wouldve been good press for target
I'll go for it if the quality is up to par, and as someone who doesn't watch Gossip Girl, I find Target's reaction to be a little overdone.
That's interesting, I would think that the Gossip Girl watchers would be the perfect audience for that collab!
That's bizarre, I hope all goes well with the fashion line, it looks like it should be a hit!
Not to sound, too negative. But us Americans have a short memory. Look at how many people buy products from sweat factories and the whole walmart debacle that treats employees like trash.
Is not the best thing for both brands? Yes.
Does it matter? not really.
Will they sell a lot of clothes? Yes.
Wow, I never heard. I'll definitely be picking up (ordering online) some pieces!
I honestly don't see the Gossip Girl connection.... I personally prefer Anna Sui's collection over Gossip Girl's!!!
clothedmuch.blogspot.com
Umm, that's a little ridiculous. Especially if the Target execs are hoping to appeal with the younger generations with the GO line. I hope it doesn't get screwed up, too!!
Silly and really I think the uproar is just to give the line more publicity.
I hope the line is as good as all the talk!
i think thats getting a lil too conservative and just plain weird. People need to stop analyzing everything and just buy clothes that look pretty haha
OMFG. They should want so many fans for Target! Man, they're conservative... Then again, they're based in Minnesota aren't they?
Interesting. I'll definitely be checking out the line, as with all the Target collaborations.
To be honest, I'm nto sure that many people will make that connection. Especially those that aren't as fanatical about fashion (and Gossip Girl, ok maybe that's only me) as we are!
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