Jul 13, 2009

What's so controversial about these clothes?

By now you've likely all heard about the Target collaboration with Anna Sui due to hit stores and Target.com on September 13th. But have you heard the latest controversy surrounding the collab? According to Racked, head-honchos at Target are getting a little scared about the strong link between their latest Go line and the popular TV show Gossip Girl. They fear that by promoting the collection, they are promoting premarital sex, drug overdoses, and murder (à la Gossip Girl). As rumor goes, there was going to be a Gossip Girl scene filmed in Anna Sui's Soho store, filled with extras decked out in the Anna Sui/Target line, but Anna Sui backed out last minute due to pressure from Target execs. As of now, Target still plans to release the line in September, but they do not want it to be so strongly linked to the Gossip Girl show.

Hmm, I'm not sure what to think about this, but I hope the Target execs don't decide to cancel the collaboration or pull any pieces from the collection. I really like a few of the Serena-inspired looks, especially the two above. Do you think you'll be checking out the Anna Sui/Target line in September?

Pics+gossip via Racked

14 comments :

Amanda K said...

I was pretty excited to see this line.. hopefully the collaboration is still on.

Damsels said...

i will be buying alot of these pieces of course . as many as i have the money for .
and thats a bit over the top. it wouldve been good press for target

InnyVinny said...

I'll go for it if the quality is up to par, and as someone who doesn't watch Gossip Girl, I find Target's reaction to be a little overdone.

What Was I Thinking? said...

That's interesting, I would think that the Gossip Girl watchers would be the perfect audience for that collab!

Delectable Swank said...

That's bizarre, I hope all goes well with the fashion line, it looks like it should be a hit!

Fashion Luvr said...

Not to sound, too negative. But us Americans have a short memory. Look at how many people buy products from sweat factories and the whole walmart debacle that treats employees like trash.
Is not the best thing for both brands? Yes.
Does it matter? not really.
Will they sell a lot of clothes? Yes.

Ela said...

Wow, I never heard. I'll definitely be picking up (ordering online) some pieces!

Elaine said...

I honestly don't see the Gossip Girl connection.... I personally prefer Anna Sui's collection over Gossip Girl's!!!


clothedmuch.blogspot.com

E said...

Umm, that's a little ridiculous. Especially if the Target execs are hoping to appeal with the younger generations with the GO line. I hope it doesn't get screwed up, too!!

alixrose said...

Silly and really I think the uproar is just to give the line more publicity.
I hope the line is as good as all the talk!

MissNeira said...

i think thats getting a lil too conservative and just plain weird. People need to stop analyzing everything and just buy clothes that look pretty haha

Dream Sequins said...

OMFG. They should want so many fans for Target! Man, they're conservative... Then again, they're based in Minnesota aren't they?

Poster Girl said...

Interesting. I'll definitely be checking out the line, as with all the Target collaborations.

Tiffany said...

To be honest, I'm nto sure that many people will make that connection. Especially those that aren't as fanatical about fashion (and Gossip Girl, ok maybe that's only me) as we are!