Jul 25, 2009

Aschobi: Sierra Leone Couture

Aschobi is a Sierra Leone-based luxury woman's clothing line designed by Adama Kai. Raised in Sierra Leone, Adama moved to the US when she was 12 and later attended the famed Parsons fashion school. After further study in Europe and NYC, Adama moved back to Sierra Leone to found her first clothing line, Aschobi.

Aschobi designs are defined by their bright colors, intricate embroidery, and bold materials. Adama says that "Aschobi exists in the space where luxury meets classic feminine elegance together with an African aesthetic that enhances the natural curves of a modern woman. The Aschobi woman is a true global citizen – intelligent, well travelled, socially conscious, and fun."

Adama chose to launch Aschobi in war torn Sierra Leone because of her unshakeable conviction in the rebirth and redevelopment of the country. She explains that "maybe I have more opportunities as a designer over there [in the US], but I'm making a bigger statement over here. In the same way that Ralph Lauren stands for America, Chanel for France, and Versace for Italy, I want Aschobi to stand for African fashion"

To learn more about Aschobi and Adama, visit
Aschobi.com or the Aschobi Facebook page.

Pics from the Aschobi Facebook page


Sophia said...

What an inspiring story, I'm checking her out right now.

also, would you like to exchange links?

lp said...

so beautiful, wonderfully written!

Arushi Khosla said...

Very well written. And the last skirt..in cerulean *swoon*
Badass blog, by the way. Want to swap links?

Sheena said...

What a wonderful line. I'll definitely be on the lookout for more of her designs and I hope she really does rise in the future.

hippyhippychic said...

like the designs, and the kids in first photo are so cute!


Cafe Fashionista said...

Very nice profile of Aschobi. What divine creations! :)

Unknown said...

She seems reallly interesting and she has a telling story!

InnyVinny said...

I love her story and wish her much success with the line.

Bahrain Fashion said...

Interesting story. I love the clothes :)

Elaine said...

That is so cool! I love when designers add a little of their ethnic edge into their collection! It makes it more personal to them and unique. I love that she is helping her country in return. What great nationalism!

Raj said...

Thats soo cool
I love that she's sticking to her roots and helping her country
Lovellyy clothes too

Freya said...

how inspiring. I loved the last line!

Polished Sense said...

Very interesting post. Love the photo shoot, so inspiring! I love that blue skirt in the last photo!


Ela said...

What a fabulous post, thanks for sharing! These photos are amazing! Hope you had a lovely weekend! xx

Couture Carrie said...

What gorgeous pieces ~ fantastic post!


Sweety P said...

Lovely post!

Michael St. James said...

Loves it! Thanks for sharing!

Anonymous said...

What an inspiring story! All I have to say is you go girl! Love the bold colors and the story line.



M said...

wow such a strong point of view, I think it's great what she's trying to do for her country