Named by Lucky Magazine as "One to Watch" and featured in OK Magazine, InTouch, Style, and Nylon, LA-based designer Kristina Lenss of Kristinit is finally earning the props she deserves! Kristina studied costume design at the Wimbledon School of Art in London and has an MFA in Costume Design from UCLA. She has created designs for theater productions, operas, films, commercials, ballets, and illustrations, and has exhibited her award winning designs all over the world. Kristina names nature, history, and the innate glamour of women as just a few of the inspirations for her designs.
Kristina's latest project is the LOVE Campaign. The LOVE Campaign "embraces a holistic approach to design, linking playful classicism with social and environmental responsibility". Kristina uses organic fabrics, local manufacturing, and fair trade practices, creating pieces that are beautiful as well as ecologically and socially responsible. In addition, Kristina donates a percentage of each sale to One Percent for the Planet and the Pachamama Alliance.
Kristinit is currently only sold at boutiques in California, Florida, Oregon, and Texas (click here for locations), but Kristina also has an online sample sale site where you can purchase Kristinit pieces at great prices. I was lucky enough to have a chance to chat with Kristina, who explained where the name "Kristinit" came from, what celebrity she has been most excited to see in her designs, and more! Read on...
I love the name of your brand, "Kristinit", where did that come from?
How do you feel your background in costume design helps you design ready-to-wear clothes?
Celebrities such as Eva Mendes, Scarlett Johansson, and Zoe Deshanel have all been spotted in your designs. Who have you been the most excited to see in your designs and why?
How did you come up with the concept of the LOVE Campaign?
Do you have a favorite piece from your Fall 2009 collection?